How much does a wine subscription cost?
Quick answer
A wine subscription costs between 25 and 150 EUR per month depending on the number of bottles and tier. The most common format (3 bottles/month) runs 35-60 EUR in Belgium.
Detailed answer
Wine subscription pricing varies considerably by positioning. Here are the price ranges observed in 2026 on the Belgian market.
The entry level (25-40 EUR/month) offers 2 bottles of decent quality, often focused on accessible regions (Languedoc, Spain, Portugal). It is the ideal format for beginners.
The mid-range (40-70 EUR/month) delivers 3 sommelier-selected bottles covering more prestigious appellations. This is the most popular format, accounting for roughly 55 % of subscriptions sold in Europe (CIVB 2024 data).
The premium tier (70-150 EUR/month) ships 3-6 bottles from recognised estates, often accompanied by in-depth educational content, tasting invitations, and priority access to rare cuvées.
Delivery fees vary: some subscriptions include them, others charge separately (5-8 EUR in Belgium). Belgian VAT at 21 % and excise duties are always included in the displayed price.
Money-saving tip: annual subscriptions (paid upfront) typically offer a 10-15 % discount compared to monthly billing.