What are the wine trends for 2026?
Quick answer
2026 wine trends: rise of no- and low-alcohol wines, growth of orange wine and pét-nats, alternative formats (cans, BIB), and growing interest in indigenous grapes and under-the-radar terroirs.
Detailed answer
2026 confirms and amplifies the movements that began in previous years. Here are the major trends shaping the wine market.
Trend 1: no- and low-alcohol. The no/low segment is growing 15-25 % per year in Europe. Dealcoholised sparkling and whites lead the charge. In Belgium, dedicated supermarket sections have expanded 40 % in two years.
Trend 2: orange wine and pét-nats. Once niche, these categories are going mainstream. Orange wines now appear in upscale brasseries and bistronomy restaurants. Pét-nats attract with their artisan character and accessible price.
Trend 3: indigenous grapes and under-the-radar terroirs. Consumers seek authenticity beyond classic appellations. Greek wines (Assyrtiko), Georgian (Saperavi), Croatian (Plavac Mali), and Portuguese (Touriga Nacional) are gaining ground.
Trend 4: alternative formats. Cans, premium bag-in-box, and half-bottles meet the demand for flexibility and waste reduction. The 50 cl format is seeing notable growth.
Trend 5: sustainability. Organic, biodynamic, and HVE (High Environmental Value) certifications increasingly influence purchasing decisions. According to Wine Intelligence (2025), 62 % of European buyers factor environmental impact into their wine choice.
Top 5 wine trends for 2026
- No/low-alcohol wines (+15-25 %/year)
- Orange wine and pét-nats (going mainstream)
- Indigenous grapes (Assyrtiko, Saperavi...)
- Alternative formats (cans, BIB, 50 cl)
- Sustainability and certifications (organic, biodynamic)