What wine to give someone who doesn't know wine?

The classic mistake is giving a complex wine to a beginner — a tannic Barolo or mineral Chablis will likely disappoint someone who doesn't have the reference points to appreciate them. The goal is to create a positive experience that sparks curiosity.

For red, Beaujolais is perfect for beginners. Gamay produces fruity wines (cherry, raspberry) with low tannins, best served slightly cool. A Morgon or Fleurie (€10-15) offers complexity without intimidation. Alternative: Alsatian Pinot Noir or a Pays d'Oc Merlot (€8-12).

For white, aromatic grapes create an instant 'wow'. Gewurztraminer from Alsace, with its lychee, rose, and spice aromas, charms even untrained palates. A Pays d'Oc Viognier (€8-12) delivers perfumed roundness. For something more neutral, Italian Pinot Grigio (€7-10) is universally liked.

For sweet-toothed friends, Moscato d'Asti (€5-10) is a brilliant pick: lightly sparkling, gently sweet, and only 5.5% alcohol. It's often the gateway wine that turns a sceptic into an explorer.

Presentation tip: include a small card with 3 food pairing ideas and the serving temperature. This simple touch shows thoughtfulness and helps the beginner get the most from the bottle.