Tendances et nouveautés·Informational
How is e-commerce changing the wine market?
E-commerce has reshaped the wine market, growing from 5 % of global sales in 2019 to 12 % in 2024, worth roughly $38 billion (IWSR). The Covid-19 pandemic was the catalyst, but the shift stuck. Online wine retail has democratised access to small producers, popularised subscription models and direct-to-consumer (DTC) sales, and made educational content and reviews central to how people choose what to drink.